ghd has launched the world's first ever 'smart' hair straightener
If, like us, you've had the same hair straighteners for approximately 10 years, it might finally be time to upgrade them.
ghd, aka the godfather of all hair appliances, has just launched the world's first ever 'smart' hair straightener that recognises not only the thickness of your hair, but the section size, and speed that you are styling.
ghd Platinum +, Feelunique.com, £175
Without boring your pants off (I think I just made up that expression), their new Platinum + uses those readings to adjust the power accordingly. Which essentially means you will never, ever, be that girl inthatYouTube tutorial who burned her hair off... Yeah you know the one we mean.
Not only does the controlled heat and power distribution make for healthier hair, but ghd also promise that it cuts styling time in half... And if that means we get more time in bed, we're fully on board.
ghd claim that other straighteners take at least two strokes (over the same piece of hair) to get a poker straight effect, but their newest baby gives you Kim K glass hair in just one stroke. So, not only will we get some much needed extra zzz's but our strands will be saved from any unnecessary heat styling.
Video: #ghdgold | The new gold standard of styling
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