FINDING MY BALANCE, TRACKING MACROS | SHOPPING FOR ACTIVEWEAR WITH ELLIOT BURTON + GIVEAWAY!


  • May 4, 2015

How Much Shoppers Really Spend on Activewear

It's no secret that the activewear category has dominated the fashion industry as of late—both in actual fitness gear and in fresh takes on the athleisure trend. But as Racked mentioned, even Net-A-Porter couldn't believe just how much shoppers actually spend on activewear. In an interview withWWD, Net-A-Porter's VP of marketing and sales Heather Kaminestsky disclosed that the retailer's activewear branch, Net-A-Sporter has reported sales numbers comparable to sales on the rest of the site. Whoa—we're talking comparable to that amazing selection of designer clothing and accessories we know and love. "You would think the price points were a little lower and the AOV (average order value) would go down, but it didn't," Heather toldWWD.





Video: Shopping for Athletic Outfits | After School Fashion Haul

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Date: 06.12.2018, 15:44 / Views: 35541